How could a company reduce it's high of absenteeism Research Proposal - 1

How could a company reduce it's high of absenteeism - Research Proposal Example Notwithstanding its size, it has been experiencing absenteeism problems. The company was founded in 1930 as American Airways; however the first flights commenced in 1934. American Airlines operates out of four hubs in the USA- one each at JFK, Miami, O’Hare and Los Angeles Airports, while its headquarters remains at Dallas Forth Worth Airport. American Airlines has a fleet of 621 aircraft as of December 2010. Tom Horton is the President and Gerard Arpey is the current CEO. American Airlines is one of the most reputed airlines in the USA. However due to its sheer size, it has had its share of problems. Among these, absenteeism has been reported a key factor affecting its service delivery. Through this project, I seek not only to find the reasons behind this unfortunate circumstance; I also attempt to find the reasons and to try to solve the problem by applying the theories of management and organizational behavior towards this end. I hope I have impressed upon at least some employees the value of honest and true service and the need to cut down absenteeism to the very minimum. 5. What do you think that American Airlines needs to do in order to motivate you and other employees to work more honestly and as a team to improve service levels, efficiency and effectiveness at American Airlines? (Thank you for your support and assistance. I assure you that this information will be kept strictly confidential, and will not be shared with anyone except my class teacher and fellow students for the purpose of my assignment). In addition to talking to people, making observations can be a good source of primary research on a problem. Since I was looking at the causes of absenteeism and wanted to correct the situation, I chose to relax in front of the American Airlines Customer Service Counter one afternoon and observe service attitudes in action. 3. Morale and work attitude determined through demeanor, conduct with passengers, willing to hear them out

Strategic Technology Planning Research Paper Example | Topics and Well Written Essays - 1750 words

Strategic Technology Planning - Research Paper Example This is after American Express created a custom customer service Facebook page. From the page, cardholders can conveniently ask about services offered and also make their complaints. The research analyzed online platforms used by major and minor companies in handling online marketing. The content conveyed in these platforms was also analyzed to determine whether they had any aspects of marketing or were just general information. According to Grant (2014) internet marketing is a tool that can be used to elevate a company within hours if well used. The world is actively talking online. The results indicated that the social media is the main platform used by companies to carry out online marketing. This paper research also discusses the use of Apps for smartphones, tablets, pads and other telecommunication gadgets. In as much as people are using the internet, attracting them to your platform is very essential. Marketing would only make sense if the target clientele is able to receive your message. The recommendations from this research are that companies need to diversify their online marketing and use other platforms like emails and blogs. Companies also need establish internet marketing departments and adequately fund them in order to facilitate their activities. Marketing is a very dynamic aspect in any business. Every day, new strategies are developed and implemented to ensure companies are active in the competitive market. Companies have been forced to allocate majority of their budget into marketing than any other area. Millions have been invested into marketing. This is necessary for any company that wants to make profits (FK Publications, 2013). According to (Taube, 2014) in 2013, the top 100 biggest advertisers in the US used a staggering $109Billion in marketing. Traditional modes of marketing are slowly being replaced by new and advanced modes. The main driving force behind this is the internet. With internet, one is connected to the